Baby-Friendly Initiative Ontario (Educational Outreach Videos)

The following samples are from two educational outreach videos about breastfeeding that I worked on in collaboration with MJM Media in Hamilton, Ontario. Our client was the Baby-Friendly Initiative Ontario. My roles & responsibilities on this project included: storyboarding and designing animation-ready cartoon illustrations. The first video produced was targeted at Ontario Indigenous families and communities. Members of the Indigenous Work Group kindly provided suggestions, constructive feedback and support for my cartoon illustrations. The script and artwork were then revised for a mainstream audience version.

Below are the two completed videos hosted by BFI Ontario’s YouTube channel. The animation of my cartoons was done by MJM Media’s talented Senior Editor, Bill Crocker.

VIDEO 1 – The Baby-Friendly Initiative: Strengthening Indigenous Families and Communities

VIDEO 2  – Bringing Evidence to Practice: Introducing the Baby-Friendly Initiative