Chirpies Dog Treats – Packaging Illustrations

Here are some packaging illustrations I did for Chirpies dog treats from Complete Natural Nutrition. My roles & responsibilities on this project was the cartoon dog illustration on the front and the educational comic strip on the back. Chirpies are soft chewy treats made with cricket powder (cricket flour), so the company wanted to educate customers on the health and environmental benefits of their product. They provided me with a typewritten script, along with specific visual requirements for the characters based on their target market, which I then adapted into comic form. Throughout the creative process, I worked closely with Mark Edelstein of Citrus Communications in Montréal, Québec, who was responsible for the packaging design.